The Problem:
Beefy's uses a significant amount of paper to print their menus. 

The Goal:
Design a mobile app that seamlessly replaces paper menus.
Personas were developed based on user interviews and firsthand restaurant patron research. A competitive audit helped identify gaps in existing mobile app restaurant menus.
Based on strengths and weaknesses identified in competitors' products, a lo-fi prototype was developed for usability testing.
Designs were iterated and refined based on findings from two rounds of usability studies. Areas of improvement:
  1. Navigation
  2. Visual accessibility
  3. Add item function
The original color palette presented differently on phone screens with blue-light reduction. I created a new color palette with Material Design's color tool to increase readability.
The hi-fi prototype incorporated accessibility considerations for vision, hearing, and dyslexia.
For a more thorough examination of the meat and potatoes of this project, see the full case study.
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